The techniques you’ll read about on Problogger aren’t what catch my eye when I read a blog . I see right through tricks like adding “sexy” to a post title. What I’m looking for is humanity. Passion. Direction. Something that tells me that there’s another human being behind that byline, and they might actually be someone I’d like to know.

Here’s a shout-out to some newer blogs with lots of personality:

MakeItBetter. Nicole and I have a lot in common. We both work in marketing and are impressed by the ideas but turned off by its methods. Likewise we share a distaste for American consumerism. But what really strikes me is the passion and experience with which she writes. Yes, there are some typos and misspellings scattered here and there - but they don’t take away from the ideas. I hang onto every word she writes, because I sense she’s putting it out there for a reason - she really does want to make it better. I recommend her “Crap Detox” series as an introductory read.

Taking Control of Our Money. I’m always inspired by stories of people who are getting out of debt. I also appreciate opinions that are contrary to mine and might even be seen as “controversial” in the personal finance world - such as buying bottled water, or liking The Secret. Her post “Stuff” is a sobering look at how new possessions come into and leave our lives, sometimes untouched.

You Grow Girl is actually a well-populated blog, but I just discovered it myself. I love Gayla’s gorgeous photos - her picture of Scilla siberica made me go, “Hey, so that’s what the previous owner planted around that tree!” Most importantly, she’s diligent about replying to comments. I asked her a somewhat off-topic question about organic gardening and soil amendments to raise pH on her Earth Day post, and she answered it within the day.

I found Junk Mail Gems thanks to Frugal for Life. This blog is all about repurposing what we would typically call “junk” - bottle caps, used greeting cards, candy packaging, and, of course, junk mail. I love to see what kinds of things we can save from the landfill. I especially like today’s post, “Happy Earth Day!” about turning used greeting cards into new ones.